Elena Volkova@elenav· Jun 26Sentence case in UI copy isn’t a style preference, it’s a reading-speed decision. Title Case Makes Every Label A Little Speed Bump. You read sentences all day; let the interface be a sentence.§ DesignInsightful9Agree4Funny2
%20by%20%E2%80%9EZoish%E2%80%9D%2C%20licensed%20under%20%E2%80%9ECC0%201.0%E2%80%9D%20(https%3A%2F%2Fcreativecommons.org%2Fpublicdomain%2Fzero%2F1.0%2F)%3C%2Fdc%3Arights%3E%3C%2Frdf%3ADescription%3E%3C%2Frdf%3ARDF%3E%3C%2Fmetadata%3E%3Cmask%20id%3D%22viewboxMask%22%3E%3Crect%20width%3D%22560%22%20height%3D%22560%22%20rx%3D%22280%22%20ry%3D%22280%22%20x%3D%220%22%20y%3D%220%22%20fill%3D%22%23fff%22%20%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23viewboxMask)%22%3E%3Crect%20fill%3D%22%23b6e3f4%22%20width%3D%22560%22%20height%3D%22560%22%20x%3D%220%22%20y%3D%220%22%20%2F%3E%3Cg%20transform%3D%22translate(136%20328)%22%3E%3Cpath%20d%3D%22M203%2092.2c5.7-4%207-10.6%208.7-16.5%202-7-1.7-13-8.8-12-8.2%201-16.6%201.4-24.6%205a65%2065%200%200%201-54%201.2c-8.1-3.7-16.7-6-25.5-7.1C86%2061.3%2080.5%2067%2081%2079.5c.4%2010.9%2010.2%2019.6%2023.5%2020.1%2032%201.3%2063.1-12.1%2095.4-6%20.4.1.8-.3%203-1.4Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M123.6%2054.3c-10-5.3-20.7-10.8-34-7.2C68.1%2055.6%2062.4%2069.3%2068.5%2090c6.2%2021%2036.6%2027.8%2055.7%2024.8%205.5-.8%2011-2.3%2016.6-3.8%2013.8-3.6%2027.6-7.2%2042-1.8%2013.1%205%2023.4-.7%2033-8%2011-8.3%2015.3-33%208.6-44.5-4.8-8.1-21.5-13-32.4-9a125%20125%200%200%200-20.8%209.5c-14.3%208.6-27.5%207.1-42.1%200l-5.5-2.8ZM211%2077.8c-1.5%205.4-3%2011-8.1%2014.4a62.1%2062.1%200%200%200-3%201.4c-18.4-3.5-36.5-.6-54.6%202.3a208%20208%200%200%201-40.8%203.7c-13.3-.5-23-9.2-23.5-20C80.5%2067%2086%2061.2%2098.8%2062.7c8.8%201%2017.4%203.4%2025.5%207a65%2065%200%200%200%2054-1.1c6.6-3%2013.4-3.7%2020.2-4.5l4.4-.5c7.1-1%2010.8%205%208.8%2012l-.6%202.1Z%22%20fill%3D%22%23000%22%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(246%20125)%22%3E%3Cpath%20d%3D%22M53.4%2096.7c.2-5.7.5-10.4.3-15-.2-7.3%203-10.2%2010.5-8.5%202.8%2010.7%202%2022%201.1%2032.7-1.8%2019.6%207.7%2032%2023%2041.6%2019.6%2012.3%2025.6%2032.7%2013.4%2048.6-19.8%2025.4-56.3%2021.8-75-4.1-2.2-3.2-1.4-7.5%200-11.2.9-2.3%201.9-5%205-5%203.8-.2%205.2%202.2%205.6%205.5%201.8%2012.3%2010.8%2016.9%2021.2%2018.8%2013%202.4%2024.5-.5%2032.3-12.4%207-10.7%205-20.9-6-26.9-25.4-13.7-35.9-34.6-31.4-64Z%22%20fill%3D%22%23000%22%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(-45%20137)%22%3E%3Cpath%20d%3D%22M419.6%20111c-4.2-9.5-9.9-15.2-19.8-15.7-6-.3-7-5.1-8.9-9.8%202-1.5%203.5-3.7%205.3-3.8%2021.1-1.7%2042.4-1.8%2063.5-.1%206%20.4%209.3%208%203.2%2010.4-10%204-12.5%2013.2-18.5%2019.8-8.2%209-15.2%209.1-24.8-.8ZM228.6%2081.4c12.2.7%2023.1%201%2034%202%203.6.3%208%201.8%208%206.7%200%205.6-4.6%205.2-8.3%205.1-6.3%200-9.7%202.7-12.5%208.6-3.4%207.4-6.9%2015.3-18%2014.8-10.5-.5-15.1-7.2-18.1-15.2-2.2-5.7-5-8.4-11-8.2-3.4.1-7.1-.2-7.5-4.9-.4-5%203-6%207-7.2a67.9%2067.9%200%200%201%2026.4-1.7Z%22%20fill%3D%22%23000%22%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(-45%20137)%22%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(119%20114)%22%3E%3Cpath%20d%3D%22M104.9%2038.7C82.4%2047%2060.2%2043%2038.3%2043c-3%200-6.3-2.2-9.2-4-2.7-1.5-4.4-4-3-7.4%201.5-3.7%204-5%208-4.5%2027.2%203.7%2053.7.8%2079.9-7%205-1.6%2013.3-8%2016.2%201.6%203%2010.2-6.8%2010.8-13.4%2013l-12%203.9ZM260.5%2033.1c-7.2%202.7-13.5%205.3-19.9%207.6-2.4.8-5.1.9-6.8-1.8-1.6-2.4-1-4.4.5-7%2013.4-22%2056.2-24.9%2071-4.4%201.9%202.4%203.3%205%204.2%207.8%201.3%204.1%202.4%209.2-2.2%2011.5-4.3%202.2-7.7-1.1-10.7-4.5-14-15.5-17-16.3-36-9.2Z%22%20fill%3D%22%23000%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E)